University of California, Los Angeles
University of California, Los Angeles
University of Arizona
This research was made possible by funding from the following sources:
The 2014 White House "Access Summit"
Why study marketing, recruiting
Interventions along the funnel
The "sieve" function of higher education (Stevens, Armstrong, and Arum, 2008)
Political economy of US higher education (Stevens and Gebre-Medhin, 2016):
Iron triangle of enrollment management
"National service" political economy
"Market" political economy
Effect of state appropriations on nonresident enrollment (Jaquette and Curs, 2015)
Nonresident enrollment growth and socioeconomic/racial composition (Jaquette, Curs, and Posselt, 2016)
Crowd out? Effect of nonresident enrollment on resident enrollment (Curs and Jaquette, 2017)
Effect of resident and nonresident enrollment on faculty hiring (Jaquette and Curs, under review)
"Off-campus recruiting events" defined as off-campus events hosted by paid staff/consultants focused on soliciting applications
|NC State||Rutgers||Stony Brook||Alabama||Arkansas||UC Berkeley||UC Irvine||UC Riverside||UC San Diego||Cincinnati||CU Boulder||Georgia||Kansas||UMass||Nebraska||Pittsburgh||S.Carolina|
|Web-scrape data collection|
|Scraped data on off-campus recruiting events?||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y|
|Manually checked each scraped event?||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y|
|Public records request data collection|
|Requested data from Enrollment Management VP from university?||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y||Y|
|Received data from Enrollment Management VP?||N||N||N||N||N||N||N||Y||N||N||N||Y||N||N||N||N||N|
|State law allows nonresidents to request from public universities?||Y||N||Y||Ambiguous||N||Y||Y||Y||Y||Y||Y||N||Y||Y||Y||N||Y|
|Made public records request to university?||Y||Y||Y||Y||Y||Y||Y||N||Y||Y||Y||N||Y||Y||Y||Y||Y|
|Received public records data from university (by 10/1/2019)?||Y||Y||Y||N||N||Y||Y||-||Y||Y||Y||-||Y||Y||N||N||Y|
|Manually checked each visit from requested data?||N||Y||Y||-||-||Y||Y||Y||Y||Y||Y||Y||Y||Y||-||-||Y|
|Data used in report analyses|
|Web-scrape data is primary data source?||Y||N||N||Y||Y||N||N||N||N||N||N||N||N||N||Y||Y||N|
|Public records data used as primary data source?||N||Y||Y||N||N||Y||Y||Y||Y||Y||Y||Y||Y||Y||N||N||Y|
N refers to total number of off-campus recruiting visits
Macro theory of change
Local theory of change
Mitchell Stevens says:
This is what happens when state cuts investment in public flagship universities
How do we get out of vicious cycle
 B. R. Curs and O. Jaquette. “Crowded Out? The Effect of Nonresident Enrollment on Resident Access to Public Research Universities”. In: Educational Evaluation and Policy Analysis 39.4 (2017), pp. 644-669.
 O. Jaquette and B. R. Curs. “Creating the out-of-state university: Do public universities increase nonresident freshman enrollment in response to declining state appropriations?” In: Research in Higher Education 56.6 (2015), pp. 535-565. ISSN: 0361-0365.
 O. Jaquette and B. R. Curs. “Faculty hiring at the out-of-state university”. In: American Educational Research Journal ().
 O. Jaquette, B. R. Curs, and J. R. Posselt. “Tuition rich, mission poor: Nonresident enrollment growth and the socioeconomic and racial composition of public research universities”. In: Journal of Higher Education 87.5 (2016), pp. 635-673.
 Ruffalo Noel-Levitz. 2018 marketing and student recruitment report of effective practices. Tech. rep. Ruffalo Noel-Levitz, 2018. URL: http://learn.ruffalonl.com/rs/395-EOG-977/images/RNL_2018_Student_Recruitment_Marketing_Report_EM-19.pdf.
 M. L. Stevens, E. A. Armstrong, and R. Arum. “Sieve, incubator, temple, hub: Empirical and theoretical advances in the sociology of higher education”. In: Annual Review of Sociology 34 (2008), pp. 127-151.
 M. L. Stevens and B. Gebre-Medhin. “Association, service, market: Higher education in American political development”. In: Annual Review of Sociology 42 (2016), pp. 121-142.
 The White House. Commitments to action on college opportunity. Tech. rep. The Executive Office of the President, 2014.
 The White House. Increasing college opportunity for low-income students. Tech. rep. The Executive Office of the President, 2014.
 M. Weber. “Bureaucracy”. In: From Max Weber: Essays in sociology. Ed. by H. H. Gerth and C. W. Mills. London,: Routledge & K. Paul, 1948, pp. 196-244.